If you are using Pinterest for business, your top priority is most likely to drive traffic to your website to convert to sales. Do you know the steps to take in order to make the most of each pin? Before you start pinning there are a few easy details to cover. Then, there are extra steps to take to optimize each Pinterest pin that you may not know about.
Today I am sharing everything you need to know to drive more traffic to your website with Pinterest!
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Obtain High-Quality Images
Pinterest is a visual search engine at the end of the day! You will want to make sure you have an abundance of high-quality images on hand for each post. So, if you are a wedding pro, contact the photographer for each wedding for a gallery. If you lead a business that does not rely on images but you still want to start pinning, get creative with stock images. We use Canva to create stunning visual designs! You can follow a template to make the process easier. These images will elevate your blog and Pinterest.
Now that you have your images, it’s time to create a helpful link for viewers to click on through Pinterest. A blog is your best option. Blogs specifically related to each pin are the best way to grasp the attention of your ideal client while providing them with helpful information. They will be more likely to get to know your company more after creating this initial familiarity! When writing, be sure that most of the images you are planning on turning into pins can be found on your blog post. Every image does not have to be present but, you will want to make sure that your blog is directly related to your pins. I even have a post on how to write and optimize your blogs for Pinterest!
Schedule Your Pins
If you aren’t using Tailwind already, you should try it out! This scheduler saves so much time when pinning so you can focus on being the CEO of your company the rest of the week. When you have created your fully optimized blog, start scheduling those pins. You can use the Tailwind browser extension to easily add all of the images from your blog to the scheduling platform. Click which boards you want each pin to go to. I recommend pinning each image to no more than three boards. You will see a general title and description already set for all of your pins. Change these out to reflect each image specifically. I am sharing an in-depth guide to the process on my YouTube video here:
Pro Pinterest tip: click ‘shuffle’ on your Tailwind queue to ensure then all Pins are dispersing equally. Be ready to drive traffic to your blog by following these simple steps!
Looking for more Pinterest advice? Read about the 3 easy ways to stand out on Pinterest next.