Beginner’s Guide to Video Pins

August 24, 2020

Pinterest wants you to test out video pins! Don’t worry it’s actually not as daunting of a task as it sounds. Video pins are getting really fun and creative but some of the most popular ones are a simple Canva animation. You’ll quickly see your views, clicks and saves go up and we’re going to explain how best to do that.

Disclaimer: This blog post contains affiliate links. If you click on one of them, and make a purchase, I’ll receive a commission.

How do we make a good pin?

Let’s start from the beginning. Before diving into video pins we should talk about what goes into making a good standard pin. According to Pinterest‘s website, a good pin has 5 main characteristcis:

An Eye-catching image

This means you want to pick a photo that makes pinners stop in their tracks and consider your pin for a moment. In terms of dimensions, we want that pin to be vertical and on a 2:3 ratio ideal. However, I’ve personally had a few horizontal pins do really well because of my keywords and the image itself.

Focus on your brand

For every pin you put out there, the goal is to have pinners know it’s yours! Have your product or service be the focal point of the image and clearly branded to you. Avoid using an image that has nothing to do with what your pin is about or your brand.

Give Context

Have your image show why your product or service can be helpful to them. We know we can do this through keywords but think of how you can maybe show a potential wedding client a before and after of a venue that you’ve decorated or even images of a cake you’ve designed.

Add your logo

We talked about keeping your images focused on your brand so adding a logo is the next logical step right? Pinterest wants you to add a subtle logo on every pin you create. Quick tip: avoid the bottom right corner because that’s where product details pop up and will hid your logo!

Add text overlay

I LOVE using Canva or Picmonkey for this. Adding a simple title describing what this post will be about make that pin even more clickable. Quick tip: avoid script fonts because they are hard to see on mobile!

Check out this blog post if you want a few more Pinterest Best Practices.

How do we make a good video pin?

Now that you knows the basics for a good pin, let’s transition over to video. By the way, why are video pins important? Well if you read my blog post about the New Algorithm Updates, you’ll see that Pinterest wants us to get more creative on the platform. So here’s what Pinterest wants us to focus on when it comes to video pins:

Teach something

Some of the best video pins are when the Creator is teaching the user how to do something or inspire them to try something new. Remember, you want to hook them and captivate them from the very beginning so that they watch the rest of your video.

Length of video

Keep ’em short. While Pinterest says you can create any length you want, they are requiring that Promoted Pins stay within 6-15 seconds. So why not just keep all your video pins around that length.

No sound needed

Turns out audio isn’t important. In fact, in order for the user to get sound from your video pin, it requires them to take a few extra steps and we both know that’s unlikely to happen. So skip the audio and focus on the animation part instead.

Eye-catching cover image

We already know this to be important with basic pins but even more so with video pins. Pinterest will actually visually evaluate your cover image and select what kind of audience they want to show your video to. CRAZY I KNOW!

Focus on your keywords

As always, a good title, description and hashtags will help your video pin stand out in front of your idea client. Don’t rush this part and truly make sure your copy is good before pressing publish.

Ready to start creating video pins? Tell me how it goes! Make sure to follow me over on Instagram for more weekly tips & tricks.