We made it through Thanksgiving (I actually got food poisoning the day before and didn’t get to participate in the holiday at all – so sad) and we’re getting ourselves and our businesses ready for Christmas right?
If you’re thinking, “Umm….what exactly should I be doing to get ready?”, listen up! If you are a wedding pro, your dream client is either already engaged or is about to be around the holidays and I want to make sure they see your content. In this blog, I am sharing 4 easy steps to attracting that client to your Pinterest.
By the way, even if you aren’t a wedding pro don’t stop reading! These steps apply to every creative using Pinterest for business.
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1. Make sure your profile is updated.
I’ll make this one easy for you. Look at this list and make sure you can check off each bullet when you are updating your profile.
- Your name and description clearly reflects who you are and what you do. This may have slightly changes since you last updated your Pinterest! Here’s an example of a strong name and description (if I do say so myself).
- Change your background to a horizontal photo or video that showcases your ideal client AND your brand.
- Don’t forget about your profile photo as well! Make sure your profile photo is an image of you and/or your team. Your ideal client wants to see real people behind the business.
2. Showcase only Pinterest boards that are relevant to your business.
Take a look at your boards and make sure every. last. one. is relevant. This doesn’t mean you have to give up those “Foodie” or “Dream Home” boards, just make them a SECRET. You might find that you need to create some new on brand boards. If you do this, be sure to add a board description to help your ideal client: 1. Find the board and 2. Know what to expect.
3. Create new content!
Now that you have given your Pinterest profile a refresh, start creating brand new content. I use Pinterest Trends to find popular topics to guide my content strategy. Think about how you can relate the latest trends to your business. This could be new pins that link to helpful blog posts or better yet, an idea pin that gets them inspired and excited to plan their wedding. Not sure how to create effective Idea Pins? I have a video all about the topic on my YouTube:
Start working on your content sooner than later so you will be able to relax around the holidays and new year. Schedule out your standard pins on a platform like Tailwind. Then all you have to do is add those Idea Pins directly on Pinterest as your schedule allows. Start working on your content sooner than later so you will be able to relax around the holidays and new year. You can schedule out your standard pins on a platform like Tailwind to save time. Then all you have to do is add those Idea Pins directly on Pinterest as your schedule allows.
Yes, unfortunately, you cannot schedule Idea Pins out just yet. However, they are so easy to reuse on your other social media platforms like Instagram. Simply, download the Idea Pin and post it as an Instagram Reel. This Instagram Reel that I created from an Idea Pin got over 3,000 views! You know I’m all about maximizing content.
4. Follow like-minded vendors.
Go follow other like-minded vendors so that you can share each other’s content and inspire your dream clients! These can be vendors you already know or similar profiles you discover. Supporting others’ content will encourage them to do the same.
Now that you have completed this blog, your homework for today is to take just ONE step toward attracting your dream clients. Which one will you take in the list above?
If you loved these tips, you’ll want to read all about these 3 Pinterest Secrets next.